Last I left you with a promise, a promise to find a solution for mundane weekday meals. These meals I promised were to be creative, healthy, and easy. Clearly I have been thinking very hard, so hard I could not even find the time to type the words on to paper. Actually that’s a lie, I did start typing and I had a good batch of meals. Yet when I went to write it out in simplistic terms and lists it got way too complicated! I realized why people think cooking is hard…it totally is! All the ingredients, maneuvering through the store, prepping, chopping, sautéing, blanching, mincing, frying, baking, roasting, rolling…have I lost you yet? Not to mention clean up. Yet those of you who know me know I HATE LOSING! I shall never be beat and I make every attempt to fulfill a promise. (no matter how long it takes)
So anyone with nothing in their pantry, not a lot of time, and not a lot of culinary skill (but some interest) here is my product placement (and fulfillment of promise) for Blue Apron. For those of you who don’t know Blue Apron is a service that delivers perfectly proportioned ingredients to make meals directly to your house. It’s literally a genius business concept and one I’m pretty sure I thought of when I was 12. I had designed a meal delivery system for the neighborhood. Although it never really took off because there were so hurdles to overcome like, how to keep the food cold, when would I deliver, not mention my lack of menu planning skills at 12.
Blue Apron has really simplified the process and taken away most of the terrible aspects of cooking, minus the cleanup. It also is easier to follow in terms of pricing unlike its competitors (plated.com). For 60 dollars you get three interesting easy to make meals for two people. My curiosity was peaked as I heard more and more friends trying out the service and liking it. So when an undisclosed neighbor had a blue apron box sitting outside their house for over two days I did what any logical person would do. Told my friend to take the box as she walked into my house.
Opening the box I felt a pang of jealously as I realized how awesome the service really is.
The recipes were complex enough to make you feel accomplished and satisfied yet simply presented that anyone could successfully complete them. I also like the idea because it is still active, as in you still have some part in the creation of your food, and the food is fresh. You get jus the right amount of everything so that nothing goes to waste. Although the packaging is a huge waste, the box, the ice packs, the plastic. Of course we didn’t actually cook the food because it had been sitting outside for two days. But if Blue Apron is available in your area and you’re tired of mundane meals you should definitely try it out.
Side note: Sorry for the extended break. I’ve been working slightly more than I used to. I have some new things brewing for the future..so I hope you stick around!